Small businesses need to sponsor themselves first

While no business doubts the value of maximizing exposure for their logo or message, many are overlooking very low-cost opportunities to do just that. Before looking for small business advertising and sponsorship options with outside sources, doesn’t it make sense to brand and sponsor yourself as effectively as possible?


I believe that a simple sticker marketing campaign is the most underrated and overlooked marketing tool in the world. In my book that gives small business advertising tips, Stick This!, I reviewed some of the different distribution techniques for sticker marketing campaigns. The lowest risk and lowest cost method is called “Place and Promote”.


Place and Promote sticker distribution is about claiming real estate – placing promotional vinyl stickers, like our custom die cut decals, everywhere a business owns or controls (even if temporarily). This small business advertising tip is one of the easiest ways to build brand awareness and stay connected to customers.


Obvious examples of Place and Promote sticker marketing campaigns include branding company vehicles and product labeling, but it goes much deeper than that. There is also signage, package labeling, equipment and tools, and all equipment and products that businesses come into contact with in their sales and service cycles.

These four questions from my alternative small business advertising book will help any business quickly assess whether they are effectively taking advantage of a Place and Promote Sticker Marketing Campaign.


  1. Do you have your company logo and contact info (and perhaps slogan and services) on every company owned vehicle and piece of equipment?
  2. Do you tag or subtly add a bit of your identity (logo) to all paperwork, shipping boxes, and every product you sell or service?
  3. What additional items and locations (real estate) may be available for tagging with stickers or labels? Spend some time making a list of anything/everything that could be stickered – paper cups, bathroom mirrors, employee vehicles, a friend’s business, a customers vacuum (if you are a carpet cleaner), etc.
  4. Does your sticker add to, or detract from, the perceived value of the product, equipment or item it is stuck on (or you plan to stick it on)? Is the presentation clean and in keeping with the company identity you want to present? Does it serve to help the customer or viewer, or does it clutter, cheapen, distract or oversell? If you are not sure, ask for opinions from trusted sources – often a different perspective is valuable. Strong designs are essential.


Get your business noticed with promotional vinyl stickers from Asset Print.


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Reading Online Vs Print:

Print is not dead. Do consumers prefer the best printing Cape Town has to offer, or just reading from their devices.

The research is based around consumer preferences for reading information and how they feel they take on information best. If you are planning your next big marketing campaign, it is well worth understanding these consumer preferences to make the most of your budget.

As we discussed in a previous article, you can integrate print with a digital campaign to direct traffic to your site or pull customers back to your store.

Using digital channels alone might lead to missed opportunities. Not only because of the restriction on audience location or frequency of Internet use, but because they may not retain the information as well.

When online, we are constantly bombarded with adverts. The little pop up ones, the flashy ones, the ones in the revolving banners, a lot of the time they just fade into the background. 54% of people pay more attention to adverts in print, so when 85% of people sort and read their snail mail everyday there is a real opportunity to get your message across with a Direct Mail campaign.

Putting a physical message in front of your audience has real benefits. You have a far higher chance of the advert remaining in the persons home and them coming across it again or putting it aside for the future. Either way, 84% of people said they retain information better when they read printed words so you are more likely to see a return on investment through printed documents.

You can create an effective flyer or postcard to get a specific message across, like a promotion or event. With internet marketing budgets rising and robots clicking adverts, there is doubt in the industry of the reliability of online adverts. Create an effective flyer using these design tips and you can always include a QR or promotion code to track your return on investment.

You shouldn’t fear that people will view your business as environmentally carefree, 71% of consumers understand that paper is recyclable and is a sustainable source if managed effectively.

If this is still a concern, you should consider printing on recyceld paper. Asset Print offers this, while many other printing companies do not.

And as 87% of people think companies switch to electronic marketing to save money, not the environment, you may be better off holding alternative environmental credentials.

Print advertising provides a brand with tangibility. Buying online can be daunting and requires a degree of trust as there is often no way of being sure the business is genuine. Having printed marketing materials bridges that gap to the physical shop, helping cement an idea of permanence and reliability.

Ultimately 78% of people said they prefer reading on paper. That speaks volumes. It might be because reading on a screen is tiring on the eyes, it might be because of all the flashing distractions so often seen on our smartphones or computers.

It is important to utilise all the channels however, connecting with your audience on as many platforms as you can will increase brand awareness and develop your customer touch-points.


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What are the Different Kinds of Label?

Different kinds of labels are discussed under:

(i) Brand Label:

Such a label which has only the brand name of the product is known as Brand Label. There is no other information of the production the label except its brand name.

(ii) Grade Label:

Grade label highlights the quality or grade of the product. For example, Jai Engineering Works Ltd., Kolkata manufactures fans under the brand name of Usha which are of various types on the basis of quality. On this varying basis they have the labels of deluxe, prima or continental. Such a type of label is known as grade label.

(iii) Descriptive Label:

Descriptive label provides complete information regarding the product. Such as:

(a) Ingredients of the product, (b) The method to use the product, (c) The various uses of the product, (d) Care to be taken while using the product, (e) Name of the manufacturer, (f) Date of manufacturing, (g) Batch no., etc. Descriptive label is often used by medicine companies.

For more information on printed labels – reach out to the expert team at Asset Print.


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Canvas Prints Vs Posters – Why Canvas Prints Are Better

For anyone who is a fan of poster art and loves larger displays of photos, it’s likely that you’ve already started to think about canvas prints. Of course, in some circles, many of the painters and other artists aren’t too happy about canvas prints, as they offer a way to have a beautiful work of art cheaper than a painting, but canvas is still picking up speed. So many people that used to love posters are starting to turn to canvas printing.

But why would people who love posters and other larger art turn to canvas prints?

Well, cost sure isn’t one of those issues, posters still cost less as canvas prints are a better quality product and the materials to create them are more expensive. You won’t find a poster for the same price that you will a canvas print. However, it’s not the cost that is switching people over.

If you think about the different materials that are used to make posters and canvas prints, you will see a huge difference. Canvas prints are stretched around a solid frame that will stand up to years and years of wear. The frame is actually part of the canvas print, and therefore isn’t something that’s just placed around the photo to preserve it. Posters, on the other hand, are normally framed so that they last a few years, and you can never really be sure how sturdy the framing is. Canvas frames are very sturdy, especially since the canvas is stretched on them, and super easy to hang.

Posters, on the other hand, are normally framed so that they last a few years, and you can never really be sure how sturdy the framing is. Canvas frames are very sturdy, especially since the canvas is stretched on them, and super easy to hang.

Lets compare the inks that are used in posters and the inks that are used in canvas prints.

They are so different it’s almost like night and day. Since paper doesn’t last as canvas, printers usually don’t use very expensive inks that make the colors and lines really pop. Canvas printers know that these are made to last for hundreds of years and they use the inks that will last that long and still stay beautiful.

Once a canvas print is completed, a very special sealer is put on top of the canvas to help keep it sealed and protected. Posters aren’t, the inks used are not UV resistant, and are not moisture resistant. In fact, anyone knows what happens if you get water on a poster – it’s not a pretty thing. Yet, you can really run water over a canvas print and it won’t damage it at all.

When you take a good look at the durability of canvas over paper posters, it’s easy to see why so many collectors are turning to canvas prints for their favorite larger photos. Canvas prints will last hundreds of years, where their favorite posters won’t last nearly half as long. It won’t take long to have a new poster looking torn and ripped, although this does add to the appeal of some of them.

For anyone who is considering having a poster done for yourself, or as a gift, consider canvas prints from Asset Print instead. Not only will it last longer, but you will have something that is truly unique that you can cherish for many decades to come.

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The Best Business Card Practices

With the right card, you’re ready to network your butt off. Here are some strategies that can make sure the handing off of your card doesn’t go to waste. After all, you don’t want to go through the trouble of making—or buying—the perfect design if they’re not going to get good use.

  • Be prepared: Always have business cards on you. Always. Even when you’re on vacation you might make a connection with someone. Keep a few in your wallet and you’ll be good to go.
  • Be selective: You may have a thousand cards, but that doesn’t mean you need to use them all at one conference. Tossing your card at every single person you meet will get them tossed in the trash and waste your cards. A good rule of thumb is if you shook their hand after making a connection, hand off your card.
  • Be interested: If you hand off a business card, try to get one back. Most of the time they’ll try to reciprocate when you give them a card, but if they don’t, ask. Showing your interest in them can increase their interest in you, and it never hurts to have their information for reference.
  • Be proactive: When you do get their business card, take some time to look them up on LinkedIn, Twitter, or wherever else they may have listed themselves. Doing this will help you remember the names of the people you meet and often let you put a face to the name. Now when they shoot you an email, you’re not trying to decide if it’s the guy you sat next to or the guy you talked to outside of the bathroom.

Keep these business card basics in practice and you’ll come across as professional while potentially saving yourself a headache down the road.

There are lots of ways to get into people’s contact lists, but business cards are still a mainstay in the professional world. They’re cheap, simple, and efficient at delivering all the information you need to hand off.

Make sure you have a striking and memorable, yet professional and simple business card that is printed by a choice and reliable business card printer, such as Asset Print.

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20 Modern Calendars for 2019

2018 is quickly coming to an end with 2019 fast on its heels, whether we’re ready or not. Since we can’t stop time, we might as well get on board and get organized while we’re at it and that means a new calendar to start your year off fresh. If you’re ready to begin, take a look at this group of 2019 modern calendars as there’s bound to be one that’s a fit.

Always a favorite, the Typodarium daily desktop calendar delivers 366 fonts designed by 148 type designers that are from over 30 countries around the world. Truly a global effort.

Poketo’s annual wall calendar is beautiful with each month featuring dramatic works full of shapes and plays on light from Buenos Aires artist Eloise Iturbe

Formerly Paper Pusher, Relative Goods is the new home to the ever-popular Isometric Calendar featuring 12 “visual meditations” comprising optical illusions, playful geometry, and impossible isometrics.

This limited edition playful planner is litho printed on heavy paper making it a durable enough to last all year. Its fun pattern features geometric shapes in soft, pastel colors that are perfect for staying on task through 2019.

This desktop calendar offers up daily phrases that run the gamut, from aspirational to humorous, to keep you inspired and ready to start the day.

The brand that delivers some of our favorite artist-designed throws has launched a calendar that falls right in line with their bold, colorful aesthetic.

Perfect for the minimalist design lover, this clean and simple wall calendar is bookcloth bound with brass foil accents and charcoal grey type. There are holes hidden in the back for hanging.

Crispin Finn has brought back his year planner – his 11th – with a new look in his signature blue and red ink on 100% recycled, biodegradable white paper.

A pocket-sized calendar you can prop up on your desk that’s available in four colors – baby blue, light pink, mint green, or grey. The cover design features 19 undulating, intersecting lines that have been hand-printed on a vintage letterpress, just like the perforated pages for each month.

Another tear-off calendar that delivers daily delight with an instant photo and the story behind it on the backside. You’ll also learn a bit about the photographer who took the image as well.

Probably the most iconic calendar of all time, the Stendig is a massive, black and white monthly calendar that delivers a bold yet minimalist feel.

If you’re looking for something more three-dimensional, the DodeCal wooden polyhedra is a good bet. It’s made from responsibly sourced English Oak giving it a nice weight to hold or rest on your desktop.

This reversible calendar lets you pick which color you’d prefer to hang for the year – the yellow side that runs horizontally or the black one that’s vertical. It also comes with 100 Post-its® notes that let you mark special days with a message.

A delightfully fun calendar that lets you pop a bubble every day of the year. The hard part is not blazing through all the bubbles in a day.

Marking its 19th year in print, the 365 Typography Calendar features 12 typefaces that were inspired by posters designed in the 20th and 21st centuries.

Mid-century inspired designs don the pages of this skinny, limited edition calendar that’s now in its 6th year of printing.

A wall calendar that doubles as a piece of art with blocks of color and a geometric design. It comes in two colorways – red and green – and in two orientations – vertical or horizontal – making it easy to fit into just about any space.

Each month is printed on its own 8″ x 12″ sheet with a new minimalist design featuring modern shapes and colors. A metal clip is included for easy hanging.

For the last option, we’re going digital with the Minimal Calendar. It’s a simple, clean, and easy to navigate calendar app that gets back to basics without all the clutter.

For quality calendar printing – speak to the calendar printing experts, Asset Print.


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Printing Lingo: What is a Rack Card?

A Rack Card is a simple and cost-effective promotional piece, usually printed in full color on one or both sides of heavy cardstock.

The standardized size of rack cards (typically 4” x 9” or 3.5” x 8.5”) allows them to fit into a specifically-designed display rack or counter-top holder for easy access by potential customers.

What types of Businesses use Rack Cards?

Rack cards can be used by almost any business or organization. They are popular for lobbies, showrooms, waiting areas, and trade shows…as well as for Point of Purchase (POS) marketing. Rack cards also have widespread use in the tourism industry. You have likely seen a large display of colorful rack cards in a hotel, airport, restaurant, visitor center, or other venue while traveling.

An example of a large display case used to hold multiple Rack Cards


How do Rack Cards attract Customers?

In most cases, a rack card is geared toward foot traffic…so its marketing message must entice the people walking or standing nearby. The goal is to have a potential customer notice your message, take the card with them, and ultimately respond to your call to action.


Hence, rack cards must be designed to grab and hold a prospect’s attention. This is accomplished through the creative use of compelling colors, engaging images, and brief but persuasive text. In addition, racks cards are often gloss-coated to add sheen and increase the vibrancy of the ink colors.


What can be Printed on a Rack Card?

Though relatively straightforward in construction, racks cards are actually very versatile. In fact, they can be printed with any content or layout you choose…including promotional offers, upcoming events, information about products or services, discount coupons, contact info, directions, maps, QR codes, or anything else that helps build awareness and sales.


Also, the layout of most rack cards is created with a vertical orientation, as that is how they are normally positioned in a display rack or counter-top holder.


What is the Size of a Rack Card?

Rack card dimensions are typically 4” x 9”, 3.5” x 8.5”, or something similar. This allows rack cards to fit into standard-sized floor, wall, or counter display racks. It also allows a rack card to fit very well into a standard #10 business envelope, thus serving double-duty as a mailer insert.


If you want to get your business noticed, whilst not over-spending – use rack cards as small, promotional and eye catching pieces. Asset Print can supply you with impressive, quality rack cards for your business needs.


An example of a counter-top holder for Rack Cards


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