Things To Know When Printing Custom Posters

No matter how good your creative concepts are, it is the printing that gives justice to your designs. That is why it is important to set the correct resolution, colors, and format of your custom posters. This Poster Printing Guide will help you put together the ultimate movie, concert, or any events poster you need.

Check out these Movie Poster Background Vectors that you can use in making your own posters. These posters have a different feel to it with a minimal style you can enjoy adding more elements to make it more customized.

Picture

CAMERA RESOLUTION FOR POSTER PRINTING
Digital pictures are made up of tiny colored dots called pixels. The more dots in the picture, the higher the resolution; therefore, the larger pictures you can print. The maximum resolution of a digital camera is usually measured in millions of pixels called megapixels (MP).

Camera pictures are going to be bitmapped images, made of lots of individual pixels. To ensure your picture looks good when you print it full sized on a poster, it pays to do a little calculation.

Set your camera for the highest possible resolution. If you lower the resolution of a picture you can’t get high resolution prints of your photo.

Printers are still largely measuring print resolution in dots per inch (dpi); a dot is essentially a pixel. An old, low end fax machine might be 200 dots per inch; a laser printer might be 1,200 dots per inch. 300 dots per inch is usually considered an acceptable resolution for printing.

The 300 dpi rule is important for material that will be examined closely, but the further away people are while looking at your work, the less necessary it is to have high resolution images. The rule of thumb that I’ve seen in commercial printing is 100 dpi for every ten feet away you intend to view the picture.

Dot/inch – Pixel/inch Conversion Table
1 dpi = 1 ppi
2 dpi = 2 ppi
3 dpi = 3 ppi
4 dpi = 4 ppi
5 dpi = 5 ppi
6 dpi = 6 ppi
7 dpi = 7 ppi
8 dpi = 8 ppi
9 dpi = 9 ppi
10 dpi = 10 ppi
11 dpi = 11 ppi
12 dpi = 12 ppi
13 dpi = 13 ppi
14 dpi = 14 ppi
15 dpi = 15 ppi
16 dpi = 16 ppi
17 dpi = 17 ppi
18 dpi = 18 ppi
19 dpi = 19 ppi
20 dpi = 20 ppi
21 dpi = 21 ppi
22 dpi = 22 ppi
23 dpi = 23 ppi
24 dpi = 24 ppi
25 dpi = 25 ppi
26 dpi = 26 ppi
27 dpi = 27 ppi
28 dpi = 28 ppi
29 dpi = 29 ppi
30 dpi = 30 ppi

CMYK COLOR MODE
CMYK and RGB
Picture

CMYK or Cyan, Magenta, Yellow and Key (black) are colors used in printing. These inks reflect the light on the substrate they are applied on. RGB (red, green, blue), on the other hand, are used in electronic devices as these absorb the light to display colors. CMYK inks are combined to create a gamut of colors. This said, you have to convert the color mode in your desktop or laptop from RGB to CMYK to get more precise color match of your poster layout to the printed copy.

Here is an example of the RGB image converted to CMYK. Notice how they differ in color:
Picture
Image in RGB format
Picture

CMYK image after conversion

Go to RGB2CMYK to convert your RGB images/photos to CMYK.
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Here are steps on how to set up CMYK color mode in different designing programs:

Photoshop
1. In starting a new project, select CMYK for the color mode. If you’re working with an existing file, select the following menu options: Image—Mode—CMYK.
2. Check how your files are going to look by turning on the “CMYK preview” mode.
3. Do not make change color modes repeatedly because every time you switch, you lose image quality and multiple shifts will reflect on the clarity of your final design.

Illustrator
1. Select File—Document color mode—CMYK color.
2. Stick to CMYK and Grayscale color models.
3. When working with Pantone colors, make sure that you convert them into CMYK mode or leave them as spot colors to be able to print spot color inks.

Quark Express
1. Use the following menu options: Edit—Edit Colors—Show Colors in Use—Highlight Color and click Edit. Work around the “Edit Colors” dialog box.
2. Change model to CMYK and deselect Spot color. Use only CMYK model and Pantone coated model ink definitions.
3. Control carefully the colors to be separated into CMYK and which should remain as spot colors. It’s quite challenging to convert colors in Quark.
Be mindful that not all RGB colors can be converted to CMYK. This is because there are RGB colors that are out of the CMYK array. When this happens, the closest CMYK shade to that specific RGB color is used. (Make sure you give the CMYK converted file to your trusted printing company as these services normally don’t cover color conversion.)

Bulk or Large Format Posters
Advanced digital poster printers, like Asset Print have enabled high quality printing of posters on different paper sizes. There used to be limited paper options produced on these machines, but now you can customize poster sizes from 8″ x 8″ to 120” x 59”. There are two types of digital poster printing — bulk and large format.

There are two types of images based on file types
Bitmap images are made up of colored dots or pixels in a grid. Pixels are tiny dots of individual color that make up what you see on your screen. All these tiny dots of color create the images you see. It is also known as raster images. The resolution of raster images are dependent and resizing affects the image quality. An example of bitmap image is a scanned photo. Example of bitmap formats are .bmp, .jpeg and .psd.

Vector Images are composed of lines and shapes with different attributes such as color, fill and outline. These objects are defined by mathematical equations rather than pixels, so they always render at the highest quality. Its resolution is independent and scaling or resizing the images will not affect its quality or resolution. It has smaller file size but we don’t advise this file format for posters that serve as photo-realistic reproduction.

These are the common file types used in poster printing:
File Extensions Description/Program Used
.jpg or .jpeg
Standard format for photographic image compression developed by the Joint Photographic Experts Group
.psd
Bitmap file created using Adobe Photoshop
.ai
Adobe Illustrator drawing or vector graphics file
.eps
Encapsulated postscript image file created using Adobe Illustrator; designed for high resolution printing of illustrations; standard file format for importing and exporting PostScript files
.cdr
Corel Draw Vector drawing file
.tiff
Tag Image File Format; preferred bitmap graphics format for high-resolution postscript printing
.indd
InDesign Document from Adobe Systems
.pdf
Portable Document File from Adobe Acrobat
.pub
Document file associated with Microsoft Publisher

RECOMMENDED CAMERA MEGAPIXELS FOR DIFFERENT POSTER SIZES
If you are planning to make a poster out of a photo, remember that the megapixels (1 megapixel = 1 million pixels) in your camera determine image clarity — more pixels, higher resolution. Meaning, there is also maximum print sizes you can achieve for given number of megapixels.

CHOOSING PAPER TYPE FOR POSTERS
Paper type is important for posters because it defines the overall appearance of your prints. Posters are commonly glossy to make the design colors vibrant; the luster makes prints attractive even from afar. However, matte is a good choice if you want to use unconventional finish for posters.

Paper Types for Posters:
High Gloss
Has the widest color range for vibrant colors Too much glare – not advisable for locations with bright lighting conditions Shows fingerprints (but can easily be wiped off without ruining the print)

Semi-Gloss
Most popular type for posters Glossy paper with reduced gloss compared to UV or high gloss paper Fewer fingerprints smudges

Matte
Has the least sheen among the three types Elegant finish No evident fingerprint smudges

Article source: From Helvetica To Print

Flyer design: 50 brilliant examples you can learn from – Part 3

Before you have your flyers printed you need an exceptional design – here are some examples from Part 3 of our flyers series.

28. Stay true to type

Typography is an essential part of almost any flyer. But the text itself can be the only design element and work well. The bold type in this classic theatre poster that certainly stands on its own.

paula-scher-classic-theater-flyer

 

29. Angle it

Diagonal or angled lines always make a layout more dynamic, especially when text is involved. It’s different than the straight lines of words we’re used to seeing, so it stands out.  This flyer sets everything on the diagonal to nice effect (notice the crisp alignment).

the-tenfold-collective-flyer

30. Evoke familiarity

When you use imagery that is familiar or meaningful to your audience, you create an instant connection with them and tap into their emotions. This printed flyer, designed to look like a Polaroid photo, might bring back good memories of fun with friends or happy vacations to people of a certain age.

in-vision-promotions-flyer-design

31. Be clever

Clever imagery or wordplay makes a flyer instantly memorable; it catches the eye and engages the mind. Take this flyer — what says “retro summer party” better than a melting cassette-tape-popsicle?

pixel-greco-retro-summer-flyer

32. Rinse and repeat

Using repetition in your design can help get your message or theme across more quickly. But repetition doesn’t have to be boring. Keeps things fresh in this flyer by making the details of each repeated image a little different.

tobias-tietchen-flyer-design

33. Play peek-a-boo

Hiding pieces of your design behind other parts not only gives it depth and makes for an interesting layout, but also makes people want to take a closer look at your flyer. Check out how the text weaves in front of and behind the saxophones in this flyer.

p-von-haggen-flyer-design

34. Get personal

Try giving your design a personal touch, like the handwriting in this flyer. It reminds people that the flyer is coming from a human who cares, not some nameless corporation.

sofia-copello-flyer-design

35. Be materialistic

Flyers can be printed on just about anything. Want to get really creative? Try printing on an unusual material. It could be something easy to find like handmade or recycled paper or, if budget allows, something more substantial like this laser-cut wood flyer.

robert-hellmundt-flyer-design

36. Map it out

Promoting an event that’s taking place at an interesting or iconic location? Include a map as part of the design; it could be practical or more abstract, like this illustrated flyer.

parliament-of-owls-illustrated-flyer-design

37. Start counting

If you’re working on a flyer that emphasizes dates, times, or other numerical information, try making the numbers the centre of attention like done in this series of flyers.

hype&slippers-flyer-design

38. Go with the flow

Not all designs have to be perfectly aligned and orderly. Free-flowing designs can work, too (especially when that style suits your event), like this one that features hand-painted typography.

miguel-sarabua-flyer-design

39. Step back

Sometimes a design just speaks for itself… if we let it and don’t overthink the design process. This flyer is deceptively simple—just a few letters and a single photograph creatively-arranged—but it tells the whole story. Adding any other design elements might spoil that elegant simplicity.

Ballet Workshop - Hilen Godoy

40. Doodle away

Maybe you were one of those kids who always doodled in class. Why stop now? Handwritten or hand-drawn designs, like this one, give flyers a casual, personal feel.

funny-fun-with-guillaume-flyer-design

If you’re interested in flyer printing for your business, event or otherwise – make sure to check out Asset Print for incredible design, printing and prices.

Brand Image – More important than you may think

Think of your company as a human being. The name of the company is the name of the person and the brand, made up of your logo and the tag line is the face. Unlike real life, you get to choose a face for your company so make sure it is one that will serve you well. Choosing the wrong face or messing with that face too often will create a poor or confusing impression with your target market. A little nip and tuck here and there is ok but choose wisely.

Here are a few tips on how to best manage your brand.

  1. Be clear on your long term image – Consider now how you would like to be seen in 10 or 20 years. Choose a brand and brand elements that are timeless, that you will still be proud of in 20 years. Choosing something trendy now could be mean short terms gains, but when the fashions change you could be left wishing you had chosen more carefully. Keeping up with the trends is a bad idea as this will mean frequent brand shifts, robbing your company of the chance to built momentum and long term market presence and respect.

 

  1. Decide who you are and who you want to be – Think about your target market when you make decisions about what your brand should be or how you want to position it. If you are a financial investment house it would not be smart to choose a cartoon character if you want people to trust you with their money. The same applies how you use your brand. Sponsor events that are in line with your company ideals and values, partner with a brand printing company that can reproduce your brand and display it in the manner that befitting of your brand. If your brand is synonymous with quality and prestige, it would be counterproductive to display your brand on a cheap and tatty flag.

 

  1. Everything your company does is a form of advertising – This may sound obvious but it is so true. One bad review gets 10 times the exposure 10 good reviews will get. Make sure every client-facing part of your business lives and portrays your company mission and ideals. Make sure the person who answers the phone is friendly and efficient. Make sure the billboards, telescopic banners and signage out front of your office are new and vibrant. Train your drivers to drive safely and considerately, especially if they are in branded vehicles.

 

  1. Keep your brand consistent by using the same fonts and colours – If you want to be remembered – be consistent. Small changes every so often are fine, but do not make radical shifts. Coke has probably the most well recognised brand in the world. It has hardly changed since it’s inception in the 1800s. Any marketing material that you take with you to trade shows or conferences, like telescopic banners, should match your other branding.

Choose to work with companies and clients who see their own brand in a similar light. If you feel these qualities are what you are looking for in a branding partner then reach out to Asset Print..

They make you look good.

 

 

Article source: https://www.btibranding.co.za/brand-image-more-important-than-you-may-think/

10 New and Unique Ways To Use Bunting at Your Wedding

There’s something about a row of mini flags strung across a room, that makes me feel instantly cheery.

I have bunting hanging in my living room year-round, I top every birthday cake I make with mini bunting, and last week, I even made 15 metres of washi tape bunting flags, to cordon off our tent circle at a festival.

Yep, I love the stuff.

But I know, over the last few years, with so many brides and grooms going bonkers for bunting, it has been a tad overdone.

So I’ve scoured the coolest blogs and prettiest pins to find you new ways to ‘buntify’ your wedding, and still wow your guests…

1. Reams and Reams

The easiest way to ensure your hard-sewn bunting makes a big impact is to create reams of the stuff.

The odd strand of bunting here and there can look rather limp, and not very thought out, but stringing line after line of cheery flags will create a party canopy that amps up the festive atmosphere no end.

2. Washi Tape

Washi tape is a super handy tool for creating quirky mini bunting in no time at all. Mix and match colours and cuts for a whimsical look.

Use as an adornment for everything from your cakes to your cocktails, or leave it long and have it hanging overhead.

3. Sweet Scalloping

Skip the classic triangles, and opt for some curved bunting instead.

It creates a really pretty scalloped effect when it’s all hanging close together, and gives a unique and much softer finish to your venue.

4. Hanging Handkerchiefs

If you want to create some truly unique bunting for your wedding, vintage handkerchiefs are the way to do it. Ask your friends and family to keep their eyes peeled at charity shops and flea markets in the lead up to your wedding, or donate their own old ones to your day.

Not only do they look so pretty and add a bespoke vintage feel, but if you peg instead of stitching them, your old hankies can also double up as sweet favours as well!

5. Rags and Ribbons

Tassel garland has been enjoying its moment in the spotlight, adorning dessert tables everywhere. But rather than crepe paper or streamers, make a hardier version for some bunting-style garland instead.

Using strips of fabric and ribbon in complementary colours, create some super simple, yet seriously statement bunting to adorn your big day.

6. Fun with Fabrics

Floral prints and gingham have long been the bunting patterns du jour but playing around with tones, textures and fabrics will give your bunting a revamped look.

Pair burlap, lace and tweed together for a look that’s both new and nostalgic.

7. Papel Picado

Mexican style bunting, aka Papel Picado, is fun, cool, and oh-so-stylish. Really easy to DIY, you can also pick up more ornate laser-cut or personalised versions online.

Choose bright colours for a wild fiesta theme or keep it chic with some all-while styles.

8. Paper Chase

This one is so simple but so effective. Simply fold paper doilies in half across twine and you’re done! (Perhaps glue in the middle, if you’re expecting a breeze).

This might be too simplistic for some, but paired with chic rustic details and a laid back vibe and this is the perfect overhead adornment for an alfresco ceremony or back-yard bash.

9. Wild and Wispy

Traditional bunting hangs neatly in a straight line, but we like to stray from tradition a little around here.

Instead of classic fabric bunting, opt for a paper card, in sharp skinny cuts. Not only will this give you a new take on the trend, but it will allow you to create a rougher, more feathery texture to your bunting.

10. Ball Tassel Bunting

For a bohemian feel to your bash, why not opt for a ball tassel bunting? Okay so this one is technically a garland, but these pretty strings are cheap to buy at most haberdashery stores and can work as a textured bunting string, as well as a feature all on their own.

Mix and match colours and hang at different heights for an eclectic yet stylish finish.

Bonus! (Because we can’t get enough of bunting)

11. All White

If you love bunting, but think it can sometimes look more shabby, than chic, why not opt for some single-hued strings?

Choose for a classic white, or pick another colour from your palette, and go with that. Bunting has a nifty way of tying all your styling together, so a single colour will give your occasion an utterly polished finished.

12. Printed Bunting

For a more personalised touch – why not have wedding bunting flags printed by Asset Print. Add your wedding details, photos or initials to your printed bunting, or have them designed to be message/ wedding wishes ‘cards.’

 

Article source: https://fromhelveticatoprint.weebly.com/blog/february-28th-2020

If You Think Print Marketing Has Died Out – You’ll Be Surprised By What Print Media You See Every Day

 

I’ve noticed that the general public, especially folks who work in online marketing, cast a very narrow view of print.

They seem to view our dynamic industry through biased blinders that cause them to reach false conclusions about print’s future.

Surely some of these folks deliberately downplay print’s value, yet I believe we’re also dealing with a fundamental flaw in human reasoning.

Printing and cognitive psychology

The flaw I’m describing likely doesn’t fit the way you view yourself and your decision-making process. You see we all tend to think of ourselves as rational beings partly due to the lingering effects of Enlightenment principles. Capitalism and the U.S. Constitution are byproducts of Enlightenment theories in that both systems are built on the premise that humans make carefully calculated decisions based on rational self-interest.

Anyone who works in marketing knows that’s not an accurate description of human behaviour.

More often than not, irrational emotional triggers guide our actions while subconscious mental short cuts derail our thoughts.

Now I’m not here to pass judgment; I’m as guilty as the rest of you. In fact, there’s not a lot we can do to prevent our leaps of logic, although we have the ability to control our reaction to them. These short cuts known as heuristics serve an evolutionary purpose, so they’re not all bad. They help us process a large number of stimuli quickly and break it down into simple parts we can understand.

We only run into trouble when our brains use heuristics to oversimplify a complex topic, such as the state of print media. For example, most of us naturally associate the word ‘print’ with paper products used for mass communications i.e. publishing (books, newspapers, and magazines). Trouble is that printed books and magazines represent a small fraction of total print production.

We encounter print in many forms on a daily basis, we just don’t connect our experiences with the term print media.

14 examples of print you encounter every day

Try a little experiment to test my theory: ask your friends or better yet a complete stranger about print’s role in their lives. They’ll probably respond with a negative observation about how print’s declining or even dying out. Part of this undoubtedly stems from people parroting so-called tech experts. But I’d wager the true culprit would be the availability heuristic.

In a nutshell, we look for consistency in our environments. The things we see as widely available to us, we assume there’s a high probability that they’ll be there tomorrow. The opposite also occurs wherein we presume that an observed instance of scarcity signifies that something is disappearing completely.

This affects the perception of print in 2 ways. First off, people already see print in a limited context. They hear the word print, and they immediately think of books and magazines. Then they assume that since there are less printed publications in front of their faces, the entire medium must be on its way out.

I bet when you pose the question, the average person will proceed to explain that print’s on its way out despite the fact that they’re literally surrounded by print pieces. I love-hate to burst your bubble, but print’s got a lot more to offer than newspapers (no offence to newspapers or other forms of publishing mind you).

Don’t believe me? Here’s a list of 14 types of print media that you deal with on the daily:

#1) Outdoor signage (banners, yard signs, road signs, etc.)

#2) Billboards

#3) Car wraps and magnets

#5) Point of Purchase displays (retail)

#6) Product packaging

#7) Labels and price tags

#8) Hangtags for apparel/clothing

#9) Stickers (sticker printing is actually an excellent way to market your business/ brand)

#10) All types of mail (postcards, letters, direct mail campaigns)

#11) Posters

#12) Catalogs

#13) Restaurant menus

#14) Promotional flyers

Remember the importance of quality printed marketing – no one is going to pay attention to a poorly designed and cheaply printed flyer or fading posters. Check out Asset Print for excellent and affordable sticker printing, flyers, stationery, posters and so much more!

 

Article source: https://www.twosides.info/UK/print-media-you-see-every-day/

Flyer design ideas: 50 brilliant examples you can learn from – Part 2

We started this series a while ago and kind of never got back to it – until now! Enjoy these exceptional flyers that we all could learn a thing or two from.

14. Point and shoot

For designs that feature photography, choosing high-quality, visually appealing pictures is a must. In this advertising flyer, the photos are the center of attention, selecting images that draw viewers into the scene.

jackie-lay-flyer

Photographs take center stage in these templates

15. Take risks

Using unexpected colour combinations, like the aqua and magenta pairing in this flyer, will be more likely to get a second look than designs that play it safe with colour choices. Don’t be afraid to experiment with colour—you never know what might look good until you try it!

joshua-benedikt-flyer-design

16. Go dark

A predominantly dark colour scheme with bright splashes of colour adds extra pizzazz to any design project. This noirish piece gives off a mysterious vibe with black and white elements, while the swash of red adds drama.

pretty-ugly-design-flyer

Dark colour schemes don’t have to be gloomy. 

17. Make it minimalist

Want viewers to laser in on your flyer? Try a minimalist design. There’s a reason big, successful companies like Apple embrace minimalism in their design aesthetic—it’s effective. It’s sleek. People like it. Take this series of flyer: the focus is on a single image surrounded generously by negative space; content is stripped down to only what’s necessary; the font is simple and clean.

barthelemy-chalvet-flyer-design

A little goes a long way with these templates

18. Innovate

If you really want to go all-out with a creative presentation, paper is a pretty versatile medium. Clever folding, moving parts, or other interactive elements can make for an unforgettable advertisement. It uses a simple form of animation known as lenticular printing.

kelli-anderson-flyer-design

19. Find balance

It can be tricky to make sure ornate designs are composed well and easy to read—but it can be done, and with impressive results—for instance, this hand-illustrated flyer. If you’re considering a flyer design that features lots of details, good spacing, symmetry, and a plain, the single-color background will help you go from busy to balanced.

joel-felix-flyer-design

20. Layer up

Layering different elements of your design can help you fit more information on your flyer while creating a striking composition at the same time—a win-win. This design layers multiple design elements, including text, while keeping everything readable. The result: an unusual and eye-catching layout.

steve-wolf-flyer-design

21. Go old-school

Remember when (before we had cell phones to remember phone numbers for us) there were those flyers that had tear-off tabs—little strips of paper with contact information on them? This flyer concept revisits that idea, with amusing results. When you can infuse a sense of humour into your designs, they’ll be more memorable.

glenn-jones-flyer-design

22. Get artsy

Including design elements inspired by traditional art mediums—whether paint splatters, watercolour splashes, ink drawings, or something else (real or digital)—can give your flyer design an extra-creative look that feels custom-made. This colourful example layers different textures from the same colour family in a way that feels spontaneous and energetic.

dussk-design-flyer-design

23. Block it out

Want to draw attention to a certain part of your design? Try placing it on top of a block of colour, which shows that that area is important, especially when you use a loud colour like red or yellow. In this example, the red area highlights the key information: the brand name, the website, and that magic word: FREE.

rich-scott-flyer-design

24. Offer an incentive

If you’re creating a flyer hoping that your audience will do something when they receive it, it’s a good idea to offer an incentive. It could be a coupon or a free gift (or both) to get your audience to engage with your brand. This flyer design also has something else going for it: it pairs blue with an orangey, golden hue—and blue and orange are complementary colours (or opposites on the colour wheel, which artists will tell you always make a striking contrast; think red and green, purple and yellow, etc.).

blake-thomas-flyer-design

Blake Thomas

25. Think outside the box

One of the best things about designing a flyer is that you can let your creativity shine. Of course, different projects will have different guidelines and requirements, but if you find yourself in a situation where you have free rein, use it. The mountain of green monkeys in this flyer may not be the first illustration idea that occurs to most of us… but you know what? It works.

sander-legrand-flyer-design

26. Keep it clean

A clean, uncluttered approach to design is always a safe bet. This example keeps things crisp with a streamlined sans-serif font and sharp, geometric shapes.

partho-p-folia-flyer-design

27. Experiment With layout

Getting creative with the layout of your design produces a more interesting visual experience and will make more people take notice of your flyer. For instance, this design places the main text within the borders of an illustration, like it was scribbled there by hand.

oguzcan-pelit-flyer-design

For great flyer design and printing – simply reach out to Asset Print

New Color Technologies Are Challenging CMYK’s Hegemony

Colour Library: Research into Color Reproduction and Printing shows how new colour printing advances are blurring the lines between colour reality, representation, and reproduction – an interesting article from Asset Print to you!

Any graphic designer, and at least some of the general public, can tell you that most printed colour we encounter every day uses the four-colour CMYK model. From the base inks cyan, magenta, yellow, and key (usually black), the full range of human-perceived pigment can be generated, it is said. While these inks have been the norm of colour printing for over a century, trials with different colour models and new techniques—especially “spot” printing—have complicated the conventions of printing Cape Town and reshaped our relationship with colour.
Color Library, an online tool and attendant book (DAP, 2018) on pioneering printing capabilities, is one such effort. It represents a culmination of Workflow, initiated in 2014 by visiting studio Maximage at ECAL/ University of Art and Design Lausanne. “It shows potential users a collection of separate plug-ins, which are simply colour profiles for converting colours for printing, arranged for ease of use,” writes Manon Bruet of the web tool in one of the book’s collected essays, contrasting its provisions with those of the default CMYK profiles.
Color library online tool book
Courtesy Ecal/Calypso Mahieu
“Color Library profiles are special insofar as they use a calculator to separate an image into a certain number of specific colours,” Bruet continues. “Now there are profiles with between two and five shades, which allow a much wider colour spectrum to be reproduced.” Flip through the first half of the Color Library volume and you’ll find conceptual photographs by Zurich-based Shirana Shahbazi printed scores of times, each iteration using a different combination of CMYK and spot colour models, plus metallics, neons, and pastels. Images of a mountain view and water lilies are printed in blue, neon green, and red; or in blue pastel, red pastel, silver, and yellow pastel. A more abstracted form is printed in black, cyan, gold, magenta, and yellow.
To what end? While the reign of the four-colour offset seems likely to persist because of its affordability and ease of use, its legitimacy—indeed, its hegemony—is under threat from alternatives like Color Library, which promise solutions to problems such as dark-colour accuracy and the printing of luminance. “One of the dreams we had was that printing would become a science and industry rather than a craft,” recalls researcher Franz Sigg in another of the book’s essays, in which he reflects on the historical evolution of colour reproduction. “But now we have achieved this dream.” Color Library’s price, specificity, and technical demands may render its offerings inaccessible or unimportant to some designers, but if these experiments help challenge our long-held notions of colour, it’ll be worth the paper it’s printed on.