Label Design and Packaging Trends for 2019

If your brand has spent the past few years employing an unchanging label design, it may be time to consider the new packaging trends that have sprung up and make 2019 the year for a visual makeover. Even if you have committed to a redesign relatively recently, it’s worth determining the overall direction of the packaging space. Cutting-edge concepts could help your products stand out on store shelves, winning over shoppers in the new year.

The following are four labeling trends worth noting and potentially using in 2019:

  1. Sustainability will sell: According to branding firm Jam&Co, consumers are interested in reducing their waste. Companies that employ recycled materials in their labels, or focus on packages that can be reused will have an advantage in perception over brands that are more wasteful. The design firm emphasized that even a small change such as using thinner materials or otherwise making packages smaller can have a positive connotation in the present, earth-friendly era.
  2. Dual-tone simplicity has potential: As creative network 99 Designs pointed out, brands are using simplified visual palates to make shoppers take an interest in their products. This may mean draining the color from labels and employing just black and white. The striking contrast between those two hues creates a “powerful and incredibly versatile dialogue,” according to 99 Designs. On crowded shelves, brands can stand out by cutting out all extraneous design elements and making this elegant combination work for them.
  3. Packages may tie in with influencer marketing: Since labeling is a type of advertising, it makes sense for your brand to consider how your packages fit into your overall ad strategy. Jam&Co reported that with influencer marketing on the rise, companies can and should consider how their products will look when featured in photos and videos posted by popular personalities. Today’s labels should look great during a filmed unboxing.
  4. Companies will look backwards: When your brand is looking for design inspiration, it may pay to look back a few decades. Vintage looks are fashionable, and 99 Designs reported this trend will continue in 2019. People who want authenticity in the products they buy are attracted to labels that look and feel old fashioned, which may influence your choice of font, imagery, material and finish.

Label packaging design in 2019 will remain an essential part of overall marketing, and one worth focusing on. Working with a specialized printing partner such as Asset Print for your business label printing can give your brand a boost to excel through the year with confidence.

Article source: https://printperfection.postach.io/post/label-design-and-packaging-trends-for-2019

 

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Gallery Walls: Tips To Get You Started

It’s a design dilemma — how to make a feature of a wall now feature walls have fallen out of favour? Artfully hang some pictures on it and call it a gallery wall.

A gallery wall designed by Elicyon interior design studio for the Chilterns Place development in Marylebone, London

A gallery wall designed by Elicyon interior design studio for the Chilterns Place development in Marylebone, London
Loosely defined as a collection of artwork — paintings, prints, photos, even maps or typography — framed and grouped for maximum impact, it’s a far more personal way to put your own stamp on a room than pasting up some bold wallpaper. It’s more flexible, too — a new look can be as simple as popping new pictures in the frames or, with the latest repositionable prints, moving them around at will. Another great look is making use of canvas printing to fill your wall with stunning looking photos or images of your choice! If you want to know more about various types of prints available – visit Asset Print’s website or read their blogs.

Small businesses need to sponsor themselves first

While no business doubts the value of maximizing exposure for their logo or message, many are overlooking very low-cost opportunities to do just that. Before looking for small business advertising and sponsorship options with outside sources, doesn’t it make sense to brand and sponsor yourself as effectively as possible?

 

I believe that a simple sticker marketing campaign is the most underrated and overlooked marketing tool in the world. In my book that gives small business advertising tips, Stick This!, I reviewed some of the different distribution techniques for sticker marketing campaigns. The lowest risk and lowest cost method is called “Place and Promote”.

 

Place and Promote sticker distribution is about claiming real estate – placing promotional vinyl stickers, like our custom die cut decals, everywhere a business owns or controls (even if temporarily). This small business advertising tip is one of the easiest ways to build brand awareness and stay connected to customers.

 

Obvious examples of Place and Promote sticker marketing campaigns include branding company vehicles and product labeling, but it goes much deeper than that. There is also signage, package labeling, equipment and tools, and all equipment and products that businesses come into contact with in their sales and service cycles.

These four questions from my alternative small business advertising book will help any business quickly assess whether they are effectively taking advantage of a Place and Promote Sticker Marketing Campaign.

 

  1. Do you have your company logo and contact info (and perhaps slogan and services) on every company owned vehicle and piece of equipment?
  2. Do you tag or subtly add a bit of your identity (logo) to all paperwork, shipping boxes, and every product you sell or service?
  3. What additional items and locations (real estate) may be available for tagging with stickers or labels? Spend some time making a list of anything/everything that could be stickered – paper cups, bathroom mirrors, employee vehicles, a friend’s business, a customers vacuum (if you are a carpet cleaner), etc.
  4. Does your sticker add to, or detract from, the perceived value of the product, equipment or item it is stuck on (or you plan to stick it on)? Is the presentation clean and in keeping with the company identity you want to present? Does it serve to help the customer or viewer, or does it clutter, cheapen, distract or oversell? If you are not sure, ask for opinions from trusted sources – often a different perspective is valuable. Strong designs are essential.

 

Get your business noticed with promotional vinyl stickers from Asset Print.

 

Article source: https://fromhelveticatoprint.weebly.com/blog/small-businesses-need-to-sponsor-themselves-first

Reading Online Vs Print:

Print is not dead. Do consumers prefer the best printing Cape Town has to offer, or just reading from their devices.

The research is based around consumer preferences for reading information and how they feel they take on information best. If you are planning your next big marketing campaign, it is well worth understanding these consumer preferences to make the most of your budget.

As we discussed in a previous article, you can integrate print with a digital campaign to direct traffic to your site or pull customers back to your store.

Using digital channels alone might lead to missed opportunities. Not only because of the restriction on audience location or frequency of Internet use, but because they may not retain the information as well.

When online, we are constantly bombarded with adverts. The little pop up ones, the flashy ones, the ones in the revolving banners, a lot of the time they just fade into the background. 54% of people pay more attention to adverts in print, so when 85% of people sort and read their snail mail everyday there is a real opportunity to get your message across with a Direct Mail campaign.

Putting a physical message in front of your audience has real benefits. You have a far higher chance of the advert remaining in the persons home and them coming across it again or putting it aside for the future. Either way, 84% of people said they retain information better when they read printed words so you are more likely to see a return on investment through printed documents.

You can create an effective flyer or postcard to get a specific message across, like a promotion or event. With internet marketing budgets rising and robots clicking adverts, there is doubt in the industry of the reliability of online adverts. Create an effective flyer using these design tips and you can always include a QR or promotion code to track your return on investment.

You shouldn’t fear that people will view your business as environmentally carefree, 71% of consumers understand that paper is recyclable and is a sustainable source if managed effectively.

If this is still a concern, you should consider printing on recyceld paper. Asset Print offers this, while many other printing companies do not.

And as 87% of people think companies switch to electronic marketing to save money, not the environment, you may be better off holding alternative environmental credentials.

Print advertising provides a brand with tangibility. Buying online can be daunting and requires a degree of trust as there is often no way of being sure the business is genuine. Having printed marketing materials bridges that gap to the physical shop, helping cement an idea of permanence and reliability.

Ultimately 78% of people said they prefer reading on paper. That speaks volumes. It might be because reading on a screen is tiring on the eyes, it might be because of all the flashing distractions so often seen on our smartphones or computers.

It is important to utilise all the channels however, connecting with your audience on as many platforms as you can will increase brand awareness and develop your customer touch-points.

 

Article source: https://www.blog.print-print.co.uk/reading-online-vs-print-consumer-preferences/

What are the Different Kinds of Label?

Different kinds of labels are discussed under:

(i) Brand Label:

Such a label which has only the brand name of the product is known as Brand Label. There is no other information of the production the label except its brand name.

(ii) Grade Label:

Grade label highlights the quality or grade of the product. For example, Jai Engineering Works Ltd., Kolkata manufactures fans under the brand name of Usha which are of various types on the basis of quality. On this varying basis they have the labels of deluxe, prima or continental. Such a type of label is known as grade label.

(iii) Descriptive Label:

Descriptive label provides complete information regarding the product. Such as:

(a) Ingredients of the product, (b) The method to use the product, (c) The various uses of the product, (d) Care to be taken while using the product, (e) Name of the manufacturer, (f) Date of manufacturing, (g) Batch no., etc. Descriptive label is often used by medicine companies.

For more information on printed labels – reach out to the expert team at Asset Print.

 

Article source: https://fromhelveticatoprint.weebly.com/blog/what-are-the-different-kinds-of-label

Canvas Prints Vs Posters – Why Canvas Prints Are Better

For anyone who is a fan of poster art and loves larger displays of photos, it’s likely that you’ve already started to think about canvas prints. Of course, in some circles, many of the painters and other artists aren’t too happy about canvas prints, as they offer a way to have a beautiful work of art cheaper than a painting, but canvas is still picking up speed. So many people that used to love posters are starting to turn to canvas printing.

But why would people who love posters and other larger art turn to canvas prints?

Well, cost sure isn’t one of those issues, posters still cost less as canvas prints are a better quality product and the materials to create them are more expensive. You won’t find a poster for the same price that you will a canvas print. However, it’s not the cost that is switching people over.

If you think about the different materials that are used to make posters and canvas prints, you will see a huge difference. Canvas prints are stretched around a solid frame that will stand up to years and years of wear. The frame is actually part of the canvas print, and therefore isn’t something that’s just placed around the photo to preserve it. Posters, on the other hand, are normally framed so that they last a few years, and you can never really be sure how sturdy the framing is. Canvas frames are very sturdy, especially since the canvas is stretched on them, and super easy to hang.

Posters, on the other hand, are normally framed so that they last a few years, and you can never really be sure how sturdy the framing is. Canvas frames are very sturdy, especially since the canvas is stretched on them, and super easy to hang.

Lets compare the inks that are used in posters and the inks that are used in canvas prints.

They are so different it’s almost like night and day. Since paper doesn’t last as canvas, printers usually don’t use very expensive inks that make the colors and lines really pop. Canvas printers know that these are made to last for hundreds of years and they use the inks that will last that long and still stay beautiful.

Once a canvas print is completed, a very special sealer is put on top of the canvas to help keep it sealed and protected. Posters aren’t, the inks used are not UV resistant, and are not moisture resistant. In fact, anyone knows what happens if you get water on a poster – it’s not a pretty thing. Yet, you can really run water over a canvas print and it won’t damage it at all.

When you take a good look at the durability of canvas over paper posters, it’s easy to see why so many collectors are turning to canvas prints for their favorite larger photos. Canvas prints will last hundreds of years, where their favorite posters won’t last nearly half as long. It won’t take long to have a new poster looking torn and ripped, although this does add to the appeal of some of them.

For anyone who is considering having a poster done for yourself, or as a gift, consider canvas prints from Asset Print instead. Not only will it last longer, but you will have something that is truly unique that you can cherish for many decades to come.

Article source: http://www.wizardz.co.za/canvas-prints-vs-posters-canvas-prints-better/

 

The Best Business Card Practices

With the right card, you’re ready to network your butt off. Here are some strategies that can make sure the handing off of your card doesn’t go to waste. After all, you don’t want to go through the trouble of making—or buying—the perfect design if they’re not going to get good use.

  • Be prepared: Always have business cards on you. Always. Even when you’re on vacation you might make a connection with someone. Keep a few in your wallet and you’ll be good to go.
  • Be selective: You may have a thousand cards, but that doesn’t mean you need to use them all at one conference. Tossing your card at every single person you meet will get them tossed in the trash and waste your cards. A good rule of thumb is if you shook their hand after making a connection, hand off your card.
  • Be interested: If you hand off a business card, try to get one back. Most of the time they’ll try to reciprocate when you give them a card, but if they don’t, ask. Showing your interest in them can increase their interest in you, and it never hurts to have their information for reference.
  • Be proactive: When you do get their business card, take some time to look them up on LinkedIn, Twitter, or wherever else they may have listed themselves. Doing this will help you remember the names of the people you meet and often let you put a face to the name. Now when they shoot you an email, you’re not trying to decide if it’s the guy you sat next to or the guy you talked to outside of the bathroom.

Keep these business card basics in practice and you’ll come across as professional while potentially saving yourself a headache down the road.

There are lots of ways to get into people’s contact lists, but business cards are still a mainstay in the professional world. They’re cheap, simple, and efficient at delivering all the information you need to hand off.

Make sure you have a striking and memorable, yet professional and simple business card that is printed by a choice and reliable business card printer, such as Asset Print.

Article source: http://designer-vip.com/nb/blogs/some-about-design/item/14-the-effectiveness-of-business-cards-to-create-business-contacts