Printing Lingo: What is a Rack Card?

A Rack Card is a simple and cost-effective promotional piece, usually printed in full color on one or both sides of heavy cardstock.

The standardized size of rack cards (typically 4” x 9” or 3.5” x 8.5”) allows them to fit into a specifically-designed display rack or counter-top holder for easy access by potential customers.

What types of Businesses use Rack Cards?

Rack cards can be used by almost any business or organization. They are popular for lobbies, showrooms, waiting areas, and trade shows…as well as for Point of Purchase (POS) marketing. Rack cards also have widespread use in the tourism industry. You have likely seen a large display of colorful rack cards in a hotel, airport, restaurant, visitor center, or other venue while traveling.

An example of a large display case used to hold multiple Rack Cards

 

How do Rack Cards attract Customers?

In most cases, a rack card is geared toward foot traffic…so its marketing message must entice the people walking or standing nearby. The goal is to have a potential customer notice your message, take the card with them, and ultimately respond to your call to action.

 

Hence, rack cards must be designed to grab and hold a prospect’s attention. This is accomplished through the creative use of compelling colors, engaging images, and brief but persuasive text. In addition, racks cards are often gloss-coated to add sheen and increase the vibrancy of the ink colors.

 

What can be Printed on a Rack Card?

Though relatively straightforward in construction, racks cards are actually very versatile. In fact, they can be printed with any content or layout you choose…including promotional offers, upcoming events, information about products or services, discount coupons, contact info, directions, maps, QR codes, or anything else that helps build awareness and sales.

 

Also, the layout of most rack cards is created with a vertical orientation, as that is how they are normally positioned in a display rack or counter-top holder.

 

What is the Size of a Rack Card?

Rack card dimensions are typically 4” x 9”, 3.5” x 8.5”, or something similar. This allows rack cards to fit into standard-sized floor, wall, or counter display racks. It also allows a rack card to fit very well into a standard #10 business envelope, thus serving double-duty as a mailer insert.

 

If you want to get your business noticed, whilst not over-spending – use rack cards as small, promotional and eye catching pieces. Asset Print can supply you with impressive, quality rack cards for your business needs.

 

An example of a counter-top holder for Rack Cards

 

Article source: https://www.formaxprinting.com/blog/2015/03/printing-lingo-what-is-a-rack-card/

 

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Flyer design: 50 brilliant examples you can learn from

That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert — you get the idea).

Maybe you’re a business owner and you don’t want your marketing efforts to end up in the recycling bin. Or maybe you need to advertise an event or fundraiser for your club or community organization. Whatever your needs, check out 50 stellar examples below with design tips that will get you inspired for your next flyer design project. And when you’re all ready to design your own printed flyers, contact Asset Print for great flyer designs and printing offers.

Want more flyer inspiration? Then check out our round up of 20 bold, minimalist flyers – or if you prefer a louder style, get inspired by 20 vibrant flyer designs.

01. Embrace Color

Bright, bold color palettes really give flyers punch and attract attention, even from across a room. This flyer design by Martin Azambuja uses vibrant hues that reflect the fresh ingredients of the dishes the flyer is advertising.

Flyer
02. Mix It Up

Combining different font styles and sizes can give your flyer a distinct look and help it stand out. In this piece from Overloaded Design, 3D effects on the text and some subtle, grungy textures also make the design pop.

03. Keep It Simple
A simple, elegant design has impact of its own. As with this flyer from Valerie Jar, text is kept to a minimum and the design elements are spaced generously. The edge-to-edge background photo and clean white-and-orange centerpiece also help give the flyer an understated sophistication.
Valeriejar dribbble obm
04. Blast from the Past

The handcrafted look is big right now (whether designs really are handmade or are just created to look like it). This screen-printed flyer from The Prince Ink Co. features whimsical, hand-drawn typography, which is very appropriate for a print company that runs all its prints by hand. Using a “form equals content” approach to design like this can be very effective.

Dribbble bookmark
05. Play With Patterns
Patterns make a striking visual statement, whether you use them throughout your design (like in this flyer by Joris Rigerl) or just as an accent. Because the human eye naturally notices patterns, including them in your design is a surefire way to get more people looking at your flyer.
Be flyer final both dribbble
06. Study Shapes

Like patterns, shapes are a great attention-getter, especially when applied creatively. This flyer design by Justin Krout uses shape in both the text and the graphics. Notice how the tilting shape of the text makes for a unique and eye-catching title, while the mountain below is made up of triangles of all shapes and sizes, creating a multifaceted, almost 3D effect.

Tacoma Film Festival by jkrout555
07. Work the Details

Finely detailed graphics can be stunning, but how do you avoid making your design look too busy? A limited color palette helps, as does a focus on symmetry and balance, like in this flyer design by Kristie Kam. This flyer also keeps things polished by sticking to a visual theme — in this case, a heavy emphasis on geometric shapes and patterns.

08. Pick a Color Scheme

Choosing a cohesive color scheme (maybe the colors in your company’s logo) and/or staying in the same color family or temperature (warm or cool) really pulls your flyer design together. This folding flyer by Evan Travelstead sticks to cool blues and grays against bright white for a clean, polished look.

 
09. Get Seasonal
If you’re designing a flyer for a holiday or event associated with a particular time of year, capitalize on that and use imagery associated with the occasion. Viewers will immediately relate to the design because it’s familiar or nostalgic. This design from Digital Space uses reindeer and snowflakes in a sleek, retro-inspired way that’s creative rather than cliché.
Retro christmas and new year flyers collection by digital space
10. Make Space

Paying close attention to spacing and alignment is an important step in the design process — one that can make or break a project. See how in this flyer by Pashlov Egor, all the icons in red are approximately the same distance apart? Though there’s a lot going on, everything fits together nicely, almost like puzzle pieces, without looking crowded.

Sota plus
11. Go the Extra Mile

When’s the last time you saw coupons with hand-drawn illustrations? Giving your design that extra personal touch, like Mel Larsen did in this flyer, will be sure to catch the attention of your viewers and give them a good impression of your brand or organization.

12. Rough It Up

Designs that are textured or a little rough around the edges can be a nice contrast to all those more slickly produced flyers out there. As with this hand-carved block print by Jack Daniel Bagdadi, sometimes designs (much like people) are all the more appealing and dynamic for their little imperfections.

Tinker lino
13. Lead In

Take a page from art class and use the concept of leading lines. A common composition trick in art and photography, leading lines are just what they sound like — they lead in to the part of the image that the artist wants viewers to focus on. In this design by Macrochromatic, the diagonal lines of the mountains intersect with the sides of the red triangles to form arrows that point right at the band’s name.

Stay tuned for Part 2…

Article source:

102 Canvas Print Ideas & Inspiration

Canvas Print Ideas
Canvas printing is not only one of the most popular ways to decorate a home but also are widely used in offices, lobbies, receptions areas and a variety of other professional settings. The creative ideas for canvas prints are as diverse as the settings they are used in. With this in mind, we’ve put together the ultimate guide to canvas print ideas and an accompanying Canvas Print Ideas Pinterest board for all your canvas print inspiration and idea needs. What doesn’t appear in this blog post is pinned on our Pinterest board, so jump over there if you’re still lacking for ideas after reading through all of our ideas compiled here.
Canvas Print Ideas For The Home
The home is the most common place canvas prints are used as decor. The ability to print any high-resolution picture you might have means that regardless of whether you are decorating a main living or dining room, a kids bedroom, your own bedroom, or even your entryway or kitchen; a custom canvas print will look great for your home. Check out some of the awesome canvas print ideas for different rooms as shown below.

Nursery & Kid’s Bedroom

kids book illustrations for canvas print
best friends print for kids bedroom
colored heart canvas print girls bedroom
monster prints kids bedroom
love kids foot and hand prints     butterfly canvas footprints
hand print flowers canvas print
hand prints canvas print
baby giraffes nursery canvas print
family shots canvas prints
canvas print of newborn
eiffel tower wall art
boys room canvas print
kids birthday word art wall art
wall art boys bedroom whale
canvas prints airplane panoramic
you are my sunshine canvas print
nursery crib prints
Living Room
canvas print for living room kids
family collage canvas print
wall art winter boy
square canvas prints of children
dog canvas prints
pet wall art
wall art living room chandelier
canvas print for mantle
living room batten board with prints
large canvas print living room
wall display of canvas prints
wall art living room
lyrics on canvas print

Entry & Hallway

canvas for entry
family canvas prints for entry
canvas prints formal entry
serve the lord print
whole lot of coffee print
laundry room canvas print
entry way kids prints
cabin hallway family prints
board and batten with canvas print
canvas print for stairway
hallway canvas old home
canvas prints of family for stairway
family hooks with wall art
flowers with print in hallway
canvas print word art
canvas prints for hallway
kids canvas print in entry way
entry come thou fount print
coat closet canvas prints

Kitchen

wall art kitchen recipes
kitchen drink and dance canvas print
keep calm kitchen prints
canvas print kitchen rules
kitchen coffee print
eat well travel often
no place like home wall art
heap print
eat drink thanks kitchen print
people who eat print      chevron print
spoonful of print
canvas wall art kitchen steps
Bedroom
boys bedroom quote wall art
you are loved print
family master bedroom canvas prints     whole heart master bedroom print
family prints above dresser
Office
be the good office
canvas print of kids for office
apple desk prints
office desk with canvas prints
home office family prints


Creative Family Canvas Print Ideas
vertical family with yellow prints
prints family verticals
family prints square with vinyl     family wall display canvas prints
canvas prints family collage
family canvas prints
family prints above dresser
family beach prints
prints of family empty room


Baby/Newborn Canvas Print Ideas

canvas print baby collage
newborn canvas print crib
newborn multiple prints
simple newborn crib canvas prints
nursery canvas prints
canvas prints of newborn
newborn and older prints above crib
canvas prints peekabook crib

Creative Wedding & Engagement Canvas Print Ideas

canvas print engagement sign in
canvas print wedding seating chart
wedding prints in office
wedding canvas print triptych with clouds
canvas print wedding classic
canvas print of wedding dance song and dance
wedding prints above bedframe
engagement canvas prints
vertical wedding prints
couple heart prints
wedding prints stairs
canvas print wedding headboard

Asset Print offers excellent service and quality in canvas printing. Click here to order canvas printing online!


Article and image source: http://printperfection.postach.io/post/102-canvas-print-ideas-inspiration

Are Vinyl Stickers Better Than Paper Stickers?

Vinyl stickers or paper stickers? A common debate when it comes to choosing what type of sticker to use. Is there a clear winner? Or is it really just down to preference? We compare our vinyl stickers against paper stickers. Read below as we look at both sides of the argument and we make our own judgment on the sticker debate.

Vinyl vs. paper

Vinyl has a lot of advantages over traditional paper stickers, which easily crack and fade over time. An advantage of vinyl is that it can be pulled off in one piece. Paper stickers are a nightmare to pull off after a while. Vinyl stickers won’t mark if water or oil is spilled on them. That’s a big plus. A paper sticker is ruined if any sort of liquid touches the sticker. The uses of paper stickers are limited. They are vulnerable to fading, prone to rip upon removal, and easily destroyed if wet. Paper stickers are mainly used for labels used indoors. They are typically printed in large rolls and applied to boxes and packaging. Vinyl stickers work for labels too but they have a whole lot more uses.

Vinyl is the clear winner

Vinyl is the clear winner when it comes to durability, look and feel. Vinyl stickers last longer, look better and stick to different surfaces better. We use only premium quality vinyl for our vinyl stickers at Asset Print. That’s why our products are incredibly long-lasting. We laminate vinyl stickers for outdoor use in a protective coating that is water, sun and oil-proof. It even makes the stickers scratch-resistant and keeps its colours vivid. They stay vivid with an outdoor life expectancy of up to seven years! Trust us comparing our vinyl stickers to paper stickers is like comparing your WiFi to dial-up. There’s just no contest!

Now it’s pretty obvious why vinyl stickers win against paper stickers. Go out and grab yourself some vinyl stickers!

Article  source: http://printperfection.postach.io/post/are-vinyl-stickers-better-than-paper-stickers

Artwork to Canvas prints! The Nordic look

Scandinavian and Nordic décor is and has always been an iconic look in and around the home. This look has been used for and with top designers such as Edvard Munch who is arguably one of the best knows Norwegian Painters of all time.

The Scandinavian look is all about being in a functional state but also stylish clean lines are seen all around. It’s a way of being Organised but modern at the same time. When it comes to wall décor it can be tricky depending on the look you want to achieve. Picture frames are always a good example of being able to keep the clean lines look going, whilst filling that particular room with life. Minimalistic colours like greys and blacks are also a very popular look with Scandinavian art.

The origin of The Nordic look

The Nordic look originated in the 1940’s through different design exhibitions through Milan. It then went on to slowly grow until the 90’s when it exploded as many designers decided to use it more in bold looking larger pieces like furniture for in the home. It really does seem to be an amazing look for us in this modern age.

Canvas printing artwork for the Nordic look.

If you are looking to achieve a sleek and stylish Scandinavian look then look no further. If you’re excited to find out how to achieve this then start with the basics. This look is all about keeping it lightly coloured along with a subtle front. You can have canvas prints made up for wall decoration with all different types of photos or artwork printed. You can go for any colour when picking your colour theme, so long as the colours are very faint and subtle, you’re on your way to making a room look like it was made by a Scandinavian designer.

A real popular colour would be Black; it’s a colour you can’t go wrong with. But you could add the odd colour pop if you decide that the room looks a little bleak for you. This is the beauty of this type of decoration as you can start with the weaker lighter colour and build different layers if you feel it’s needed.

Fine lines go a long way!

The best type of wall decoration products for the stylish Nordic look are listed below.

Canvas prints

Aluminium prints

Picture frames

Floater frames

Wood prints

If you select any of the above then you will be able to make this amazing look for your home. You will stand out from the crowd, be a little different yet you will be modern at the same time. There’s not many different looks that can claim so many statements in the interior design world.

Lighting in your home

If you’re looking to go all out with the Nordic look then you really need to be focusing on the lighting. Ideally natural light is the best type of light for this look. Big windows or skylights are very useful at bring your look to life. It will also make the room feel and seem a lot bigger also.

One other useful tip would be your shelving and Scandi homes tend to have lots of open shelving with stylish picture frames or a canvas print in view sitting at an angle so it appears it looks like it’s about to be hung up. That is also another cool look to adapt whilst tackling this awesome look.

If you’re interested in the Nordic look for your home, or office, check out Asset Print for the best canvas printing Cape Town has to offer. Asset Print is a reliable, expert printing service that can help you give your home/office a new feel with immaculate, quality canvas prints.

Article source: http://www.personalcanvasprints.co.uk/?fc=module&module=prestablog&controller=blog&id=8

5 Tips for Effective Banner Marketing

Banner marketing can be a powerful way to promote your products and services to local customers, at trade shows, and at events. Teardrop banners stand out and get noticed; and large banner printing is cost-effective so you can reach hundreds or even thousands of potential customers for minimal investment. Use banners to fuel sales with the following five tips for effective banner marketing.

1. Feature a targeted message and promotion

Start by developing a targeted message or promotion for your banners. Consider who your customers are and what they want: how do you fulfill their desires, solve their problems, or otherwise make their lives better? This should be the foundation of your banner message. Be sure to define exactly what you want customers to do next: visit your website, call your number, or stop in at your brick-and-mortar location, for example. You should also tell customers why they should take your requested action immediately – you might offer a time-limited discount, for example. If your banner message reveals how customers can get what they want, why they need to get it now, and why they need to get it from you, you’re off to a great start.

2. Keep it simple and memorable

Keep your banners simple and memorable to maximize their effectiveness. That means short, bold headlines that command attention and stick in customers’ heads. Rhymes and humor can be effective tools that help customers recall your banner later. Keep in mind many people won’t give your banner more than a passing glance, either by necessity (when driving) or distraction (at an outdoor event, such as a concert). Thus, you have to make your banners visually compelling, simple, and memorable. Limit the amount of text on your banners so they can be read and understood at-a-glance. Make your call to action short, sweet, and memorable: you might even create a special URL or phone number that makes it easy for potential customers to remember how to follow up. Don’t overload your banners with information; if your banners can be digested in under two seconds and remembered two hours later, you’re on the right track.

3. Craft an attention-getting design

Your banners must feature an attention-getting design in order to get customers to read them; it stands to reason they have to be noticed before they can be understood and acted upon. Some ways to command attention with banner design include:

  • unique and unexpected images
  • large, bold headlines
  • contrasting colors
  • large dollar signs, percentage symbols, and “free” text

You don’t have to incorporate all of these into a single banner design; in many cases, simple text-based banners can be just as effective as banners that feature creative artwork.

4. Targeted placement

Effective banner marketing requires intelligent, targeted placement. There are two ways to target banner placement, and both strategies can be effective: you can place banners to achieve the greatest possible views, or you can place banners to reach a well-defined audience. For the former, busy traffic intersections, shopping districts, and community events can help your banners reach hundreds or even thousands of people every day. Some of those people are likely customers, and so this strategy works. Let’s say you sell running shoes, so you print a banner promoting a special discount sale and place near a busy intersection. You can reasonably assume a lot of runners will drive by it every day, so your banner should send customers to you. For the latter, niche events, trade shows, and places customers frequent provide fewer views, but that’s offset by advanced targeted: your banners and teardrop banners are always in front of likely customers. If you sell running shoes, you might place banners at 5K races in which everyone is a potential customer. Since banners are relatively cheap to print, you can employ both strategies to maximize your reach with banner marketing.

5. Print quality banners at discount prices

Speaking of printing, it’s important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV-resistant inks. Doing so not only increases their longevity, they make your banners look amazing – which in turn makes your brand appear trustworthy. Pick the right banner material for your distribution strategy, then print premium quality banners at discount prices to maximize your return on investment. Banner marketing isn’t rocket science, but it does require some thought in order to get the most bang for your buck. Apply these five tips to print effective teardrop banners and hanging banners that drive legions of customers to your business. Start your banner marketing campaign with Asset Print.

Article source: https://blog.psprint.com/marketing/5-tips-effective-banner-marketing/

4 Ways to Improve Your Banner Ad Design

Improving banner ad design is crucial if you want to improve your click-through rate. Business Insider formulated some statistics about banner ads including that you’re more likely to survive a plane crash or give to birth twins than click on a banner ad. Poor banner ad design is often to blame for a poor click-through rate. If you improve banner ad design you can prove these statistics wrong, and achieve a higher click-through rate!

Most advertisers do not know how to optimize and improve their banner ads and therefore fail to achieve their campaign goals. However, you can easily get ahead in the game by following our 4 ways to improve your banner ad design.

1. Improve Banner Ad Design with a Defined Purpose

Credit: Brand awareness example WWF, Moat.com

The design of your banner ad will improve quickly if you have defined its purpose. Think about the purpose of your banner ad: is its purpose to generate traffic to your site, to improve your conversions, build brand awareness, or all three?

For example, the WWF banner ad above shows an awareness campaign, with the purpose to make people aware of their campaign and their message. The photo used in the banner ad is unique and therefore eye-catching which is always a positive to avoid banner blindness. This banner ad has been clearly built with the intention to build awareness about cruelty towards animals and it manages to do this effectively.It is also clear from the lack of buttons to click on and the lack of text that WWF is not specifically aiming to generate site traffic or conversions.

On the other hand, the design of the banner ad below, also by WWF has a totally different purpose. By an eye-catching red call-to-action button on the right-hand side, it is clear that the focus of the banner ad design is conversions. It is also very clear that their goal here is to get people to come to the site to make regular donations, explained in the text.

Credit: Example for Conversions, WWF, Moat.com

2. Improve Design by Simplifying your Banner Ads

Credit: Price Chopper, Moat.com

You can easily improve your banner ad design by optioning for a simple, clean layout that is easy on the eyes. The banner above is a good example of a common mistake that many designers make: too much information on one banner. As you can see, by having too much information in such a small area it becomes distracting and the core message becomes unclear to the viewer and therefore they do not know what they should do with what to expect if they click the banner ad.

The designers could easily improve the design of this banner ad by limiting the amount of text and by using whitespace effectively.  By only featuring a few elements on the banner, the message that this banner ad is trying to express will be a lot clearer and viewers will not avoid clicking on the banner ad because it is unclear or looks suspicious.

Gillette’s banner ad is an example of simple banner ad design done well. They leave a lot of space and focus on the message the call-to-action with a powerful and contrasting colour. The location and colour of the button combined make it impossible to miss. Compared to the banner above, Gillette’s banner is much more easy to view. The design here is good, functional and easily achieved. It is clear that if you want to effectively reach out to new customers, that simple design is superior.

Credit: Gillette, Moat.com

3. The importance of colours in banners

Colours make a big impact and you can improve your banner ad design by using the rights colours in the right way. Gregory Ciotti wrote a great article about Psychology of colours in marketing and branding, which gives an insight into how important it is and how you can benefit from it in your ad campaigns.

Different colours will make the audience of your banner ads feel different emotions. Therefore it is important to choose colours that represent your brand, but also make people feel things that fit with who you are and what your product or service is. That relation is actually more important than the colour itself.

Take a look at the Colour Emotion Guide above – does the related emotion of your banner ad colours fit with what you and your product stand for? By spending some time thinking about what message or emotion you are trying to convey to your view you can improve your banner ad design.

4. Improve Banner Ad Design with Better Copy

There are some points to keep in mind when writing your banner ad copy. As I mentioned earlier in this post, you always need to remember the goal and purpose of your ad. This also applies to the copywriting. What is the purpose and what is the message you are trying to convey?

According to Emilie Futterman’s post on The Next Web, it’s important to keep the copy simple and un-cluttered. Avoid flashing or flickering designs and instead go for a lean, limited and strong copy. Keep in mind that people don’t have much time so the less for them to read, the better.

Final Thoughts

We can see that it’s not necessary to make really big changes in order to improve your banner ad design. Even small changes are enough to make improvements and you will soon see results. It is also worth testing different designs back and forth and you will notice what works the best for you!

For expert assistance with designing and printing your banners – visit Asset Print today or view their printing products and services online.

Article source: https://blog.bannerflow.com/4-ways-improve-banner-ad-design/