What’s In Your Print Marketing Strategy?

Is your print marketing strategy on point?

Print continues to be an integral part of any content marketing strategy, giving businesses seemingly endless ways to connect with customers and prospects.

Take a look at our top considerations for using print marketing next year:

Understand Why Print Has Value

Even in the digital age, printed content continues to provide value to businesses and customers alike. In fact, you might even consider it one of the biggest missed opportunities in marketing.

Less Competition

While blog posts, video, and social media are dominating the content marketing landscape, print media is only used by about one out of three businesses. Or, to put it another way, it’s not as commonly used so it offers those who do invest in it a better chance for visibility.


Consumers still trust print as an honest, dependable source, especially when compared to digital media. The term ‘fake news’ is more than just a political buzzword, and the majority of users question whether they can trust online sources for accurate information.

While just about anyone can post a blog or news piece, print provides a higher barrier to entry, and only the most reputable tend to clear it.

Longer Lasting

As if this weren’t reason enough to invest in print marketing, the shelf life and retention of print tends to last longer than its digital counterparts.

People tend to hang on to printed pieces longer, giving you a chance to extract its value for days, weeks, or even years.

Better Retention

Also, studies show that people tend to comprehend what they read in print better than what they see on a computer screen, giving you a better chance of readers receiving your message the way you intended.

So, what does a winning print marketing strategy look like in action? Use these ideas for inspiration to jumpstart your print venture:

Know Your Target Audience

Results alone aren’t indicative of a successful campaign because you may have sabotaged them before you started. If you don’t know who you’re marketing to with each print campaign, there’s no way to tell if you’ve hit the mark or missed it completely.

Instead, take time to understand who you want to target with each type of print marketing. Keep in mind your target audience may change, depending on the type of campaign you’re doing. For example, you might use postcards to market to current customers, while brochure or catalogs might be better for getting new ones.

Your current customer base provides an excellent place to start. Look at their buying behaviors, preferences, geographic locations, and other elements to gain insight into who is buying from you. This will give you a more educated guess on where to take your next steps.

Build Deeper Connections With Your Customers

We’ve long been told we’re exposed to hundreds of advertisements every day. Even if yours were to somehow end up in the mix, how would it do anything to build loyalty and connections, or even get noticed?

It’s not easy to stand out in the sea of daily advertisements these days. But with so many marketers focusing on digital channels, there’s never been a better time to rev up your print marketing strategy.

Some print options, like direct mail, are easy to personalize to the recipient and can help you build deeper connections with your audience. Tailor it to their interests and needs so that it gives a made-for-you vibe rather than a “mass effect.”

Write Clearly and Concisely

Our attention spans are at an all-time low. Most people spend about a second looking at advertisements, so it’s important to make your message clear and to the point. Nobody wants to spend time trying to translate your offer, look for hidden catches, or figure out what you’re trying to sell them.

Rather, less is more. Short messages can be more impactful and effective than longer ones, especially since they have a better chance of being read.

Choose the Best Locations for Your Message

Print gives you tons of options, and it can be hard to narrow the field. Billboards, magazines, newspapers, brochures, and direct mail can all play a role in your content strategy.

But which ones really belong?

The answer is as unique as your business. Not everyone will see the same results from each type of print marketing strategy. Things like billboards and newspapers make it harder to target your efforts because they’re seen by the masses, not just your specific audience.

The easiest ways to target your efforts are by focusing on things like direct mail and niche-specific opportunities (e.g. posters at a trade show) so that you know your message is likely to be seen by the right people.

Timing Is Everything

You might have an attractive offer and creative message, but the timing of them can have a lot to do with your success. Think about when your audience will be seeing your promotion. Are you tying it into a holiday or season? Is your product in higher demand during a certain time of the year?

This is why you see lots of advertisements for home services at the beginning of the year (aka tax season) or major sales at the end of the year (aka the holiday season). Companies time their promotions for when people are most likely to respond, and you should, too!

Learn From Past Mistakes

You may not get it right on your first try, and that’s okay as long as you learn from your mistakes and know how you can improve your results next time. Every print campaign requires some trial and error, so document your progress and use your findings for a better outcome.

Asset Print is one of the few printing companies in Cape Town you trust and can rely on. Reach out to their team of friendly and professional printing experts today!


Article source: https://www.lasvegascolor.com/print-marketing-strategy-2019/



Use this flyer marketing strategy to increase sales in 2019

Use this flyer marketing strategy to increase sales in 2019

 Looking for an easy way to boost sales? What if you could use flyers to reach a highly-targeted audience with an average 0.35 percent conversion rate for a third of the cost of direct-mail marketing? Most companies would be thrilled with those results, and the best part is, you can achieve similar results by printing flyers as packaging inserts. The following outlines how to use package insert flyers to increase sales in 2019. 

Why print packaging insert flyers?

Package insert flyers offer multiple benefits to businesses that want to increase sales at an affordable price.

They reach a highly-targeted audience

This audience is already likely to be interested in your products or services. Let’s say you sell desktop printers. With every shipment, you can include a flyer that promotes a special deal on ink cartridges. Since your customers need ink cartridges, they’re likely to take you up on your offer.

Another example: let’s say you sell jump ropes. You could partner with a company that sells popular workout DVDs to insert your flyers with their shipments. Since their DVDs include jump rope exercises, their audience is likely to be interested in your products.

They don’t break the bank

If you’re inserting flyers into your own packaging, your only investment is flyer printing. If you want to insert flyers in a partner’s shipments, prices vary — but on average your investment will be one-third of what you’d spend on traditional direct-mail marketing. You also have the benefit of reaching a well-targeted audience and an element of trust: Recipients have purchased from your partner and are likely to trust any materials they send.

They work 

Marketing Sherpa puts the average conversion rate at 0.35 percent — which is a fantastic conversion rate — and goes on to say conversion rates can reach one percent! (Keep in mind this figure represents the number of people who end up buying from you.)

So, let’s say you spend $250 to insert 5,000 flyers that promote a deal that nets you $50 with each sale. That amounts to 17 sales for $850. Subtract your $250 investment, and you profit $600! Now, imagine if you expand this to 10,000 or 100,000 inserts.

How to increase sales with packaging insert flyers

Increasing sales with package insert flyers is a simple process; here’s how to do it.

Set your goals

Start by identifying your goals. Earning more sales is the obvious goal, but there’s more than one way to accomplish that. For example, you can print flyers featuring a time-limited discount offer — perhaps the most common type of insert. Or, you can print flyers asking customers to subscribe to your email newsletter in return for a discount code. Another option is to ask customers to review your product on your social media sites. This in turn helps convince others to buy from you (and could lead to increased customer loyalty from reviewers, who may take on the brand ambassador role).

Identify your audience

Once you know your goal, identify your audience: Is it existing customers who have just purchased a specific product from you or customers of another company you’ll need to partner with? Do these customers fit a certain demographic? This information will help you decide the best way to distribute your flyer inserts.

Develop projections

It’s a good idea to develop projections for your campaign. How many flyers can you insert? How much will you invest? As noted, if you’re inserting flyers into your own packaging, your only investment is flyer printing. But if you’re partnering with another company, they’ll charge an insert fee that you’ll need to be aware of. What is your net profit after sale, and how many sales can you expect to make based on the average conversion rate? When you make projections, you’ll be able to measure performance, and you can do your best to ensure your flyer package insert campaign is successful before you invest the first dollar.

Design and print your flyers

If you’re sending flyers to your own customer base, the next step is to develop your offer (or ask, depending on your goals), create your flyer design and print your flyers. If you wish to insert flyers into another company’s packaging, reach out to develop a partnership before you print your flyers. They might have certain guidelines or conditions you’ll need to know before you develop your creative. Once those details are ironed out, you can design and print your flyers.

Inserting flyers into packaging is a simple and straightforward way to boost sales. This marketing strategy requires minimal investment yet yields predictably positive results, which means you should consider printing packaging insert flyers to increase sales in 2019. Maximize your ROI with flyer printing from Asset Print today.


Article source: https://blog.psprint.com/marketing/use-flyer-marketing-strategy-increase-sales-2019/


10 Flyer Design Tips To Boost Your Marketing Campaigns

Flyers are a great way to advertise your business. Remember, the most effective marketing is simple, affordable and trustworthy – flyers are exactly that. A strong flyer design will be beautiful, memorable and thought-provoking. The simple beauty of it is that you can reach out and touch it. It engages us on a physical level. This helps to create a lasting connection with the consumer, making flyers an effective way of promoting your business. Blending solid craftsmanship, intelligent design and compelling storytelling, effective flyer designs will engage and inspire people. Whether you hire a graphic designer, or do it yourself, design is key to ensuring a solid return on investment. In this guide, we take you through ten flyer design tips to help you create the perfect flyer to boost your business.


Function Over Form

Your flyer should be functional, easy to read and clear

Although your flyer needs to be eye-catching, aesthetically pleasing and memorable, we’ll come to the design side later. First and foremost, your flyer must be functional. You’re not Michelangelo painting the Sistine Chapel; you’re a business trying to sell a product. You need to make sure your marketing is concise, readable, and clear. Ensure that the flyer looks professional, and meets the basic requirements; it should have the correct print resolution and it should show an awareness of current print marketing trends – otherwise it may make your business look amateur. Ensure that the information on your flyer is easy to read and presented without visual clutter. Even a flyer that’s creative and unique must meet these basic criteria. Remember, effective marketing is about effective communication. A flyer-reader has little time and little attention-span. Keep it concise and to the point. Make essential information (e.g. contact details) easily accessible; try using a bold color, or blowing the font up to a large-scale. Try and adopt a conversational tone that will draw people in, and make them keep reading. If you’re selling a specific product, show an image of it. It might seem simple, but people buy with their eyes. Give the reader something visual and your flyer will convert to sales much more effectively.

Know Your Audience

Understanding who your target audience is will make it much easier to find the right design

As with any effective marketing, you need to know who you’re trying to reach with your flyer. Who’s your target demographic? What are their likes and dislikes, their interests and their tastes? How do they speak? What do they relate to? And what’s going to catch their attention? Do your market research first, and then construct the ideal flyer with your target reader in mind. When you’re figuring out the tone of your text you need to keep in mind the type of person who you hope will be reading it. If you are trying to tap into a new market, the flyer should be catchy and enticing, not overly pushy. If you are consolidating an existing group of customers or clients, try to strike a tone that suggests a sense of friendship, trust and personal connection. Always use direct pronouns like “you” and “your” rather than generalized words like “we” or “our’ – this will make your flyer speak directly to the reader, and grab their attention, letting the consumer know that they come first. If you’re able to reach your target audience, your flyers will be 100% more effective.

Use Space Effectively

Flyers are small, but that doesn’t mean you should try to put as much information on it as possible

One of the defining features of flyers is that they are small. Most flyers are restricted to a standard 5.5” x 8.5” or 4” x 6” page size, so you will always be faced with very limited print space. With this in mind, you’re going to need to think creatively about how to lay out your design, in order to get across your key information. Much like designing posters, flyers need to use space carefully. A great technique to create more space is to gridify – that is to divide the page into a grid, with each square containing a different patch of text, an image or a logo. With a word document, or even a more formal brochure, you might expect to arrange text content into a single column on the page. However, with a flyer you should aim to be more experimental with your use of space. Think along the grid. That said, dividing your flyer up into perfect squares can look overly rigid and functional. Try using irregular sized sections to really make your content pop off the page. You could have one large square of text, next to an image, with a small square of text underneath. Or if you’re looking to really shake things up, why not try experimenting with diagonal compositions? There’s really no end to the possibilities of your design, just make sure you use space effectively. Don’t let your flyer get crowded or messy. The ideal design packs in loads of content, but still looks minimal, clean and balanced.

Be Eye-Catching

A striking visual image can really grab the attention of your potential customers

One of the most important flyer design tips is to produce one that grabs people’s attention and creates a strong visual impact. The more eye-catching your flyer, the more likely a person is to pick up or hold onto your flyer. Whether you’re going for subtlety or boldness, you certainly want to avoid the curse of dullness at all costs. Understated and professional designs can be completely transformed from banal to brilliant with a deft attention to color. Use your business colors to reinforce your brand, and make sure you use a balanced palette. If you’re advertising an event, or a product that’s more attention-seeking, such as a club night, exhibition or festival, you simply can’t afford not to be eye-catching! You want to imbue your flyer with the spirit of the product itself. Receiving your flyer should be an experience, transporting the reader to the event you’re offering and allowing them to imagine what it would be like as an experience. The most eye-catching flyers use color effectively; a palette of complementary and bold tones will make your content jump off the page. Try to balance a trio of bold elements – one striking visual image, one attention-grabbing headline (in a legible but bold font) and one colored element (such as a logo). By sticking to this three-element rule, you can avoid overcrowding, and ensure your flyer remains easy on the eye. Most importantly, make sure your design is fun and optimistic. It shouldn’t feel overly serious; even if it’s corporate. Your main aim is to make a flyer that people will hold on to. They’re far more likely to do this if the design makes them feel good.

Be Cool

By using a minimal design, your flyer will appear more professional

Attention-grabbing doesn’t mean noisy, pushy or needy. A flyer can be eye-catching and enticing even if it’s understated. Sometimes a more subtle flyer design can be perfectly-pitched, especially if you’re targeting a more demure, intelligent or corporate consumer. Aim for an aesthetic that is minimal, serene and calm. Remember less is more, and sometimes it’s effective to play hard to get. If you’re advertising a corporate service or a product with a sophisticated image, your flyer should reflect that. An effective marketing strategy can be one that says “We’ve got this great thing going on, you need to come to us in order to get it.” Now imagine that message in flyer form; a flat, understated design style will attract your target consumer with very little effort. Try keeping it simple. Use a black, white and grey palette, and restrict yourself to a careful use of color; one splash of bold color is enough. Teals, mint greens, silvers, mustards, and lilacs are innately engaging and deftly corporate. You don’t want to seem like you’re trying too hard to impress, so remember, be cool.

Be Friendly

Adding a picture of your smiling employees can make your flyer seem more friendly

Being understated shouldn’t be conflated with being aloof. You want your flyer to make your company seem charming, friendly and approachable, and there are a number of ways of achieving that. First, strike an informal, conversational tone with your text. Second, choose images that make a good impression. Don’t underestimate the power of a smiling human face when it comes to making people feel at ease. Imagine a university prospectus, corporate brochure, or a shampoo advert; they’re full of people smiling. Especially if you’re marketing a service, it’s super important to present the viewer with a friendly face. Imagine how you would greet a client in your office, then put that face on your flyer. When they interact with your company down the line, they will keep the image of that smile in their mind, making them feel at ease. A word of warning would be to avoid using stock images on flyers (unless you’re forced to by budgetary constraints). Many stock photos of “smiling business people” actually look soulless, forced and overly staged. Hiring a professional photographer might be expensive, but it’s worth it to ensure authenticity. Moreover, once you have an image that’s truly yours, you can use it across your marketing channels, on websites and social media, to create a lasting brand image.


Your font needs to match your brand. For creating trust, try using more serious fonts.

One of the most often overlooked flyer design tips is to choose your font carefully. Different fonts have personalities of their own, and you need to match your font’s tone to your brand image. For example, if you’re trying to look professional, don’t use Comic Sans. That font is good for children’s entertainers, crayons, and comic books – but it’s not so good for corporate events, products or services. If you’re wondering what font to use, check out our blog post on typography trends. It’s usually safe to fall back on a sophisticated font – something like Helvetica or Times New Roman. But make sure you find a font that’s aesthetic, legible and clean. It doesn’t have to be unusual. As a general rule, we’d recommended that you limit the use of different fonts in your flyer design. Two font families is the maximum; one is usually enough. Add too many different fonts and your design will start to look cluttered and confused, losing its visual coherency. Less is more in this regard. If you’re looking for visual variety within your design, swap between bold, italic and regular versions of the same font. This is a great way to add emphasis and heterogeneity, without sacrificing consistency.

Use Color to Create Mood

Sometimes less is more. Stand out by using a single color.

As we’ve mentioned, color plays a vital role in making your flyer appear bolder and more appealing, but did you know it can also affect mood? Color, arguably more so than font choice or images, is the most significant feature in creating the mood and personality of your flyer design. In fact, color psychology is crucial in enticing someone to pick up / hold on to your flyer, so your choice of color can make or break a good design. Color experts Pantone have released their color trends for 2018, which is a great guide when trying to establish your palette. According to Pantone executive Leatrice Eiseman, if you want to look “resourceful”, your best of using blues and oranges; it’s a color combination that “combines warm and cool tones that you can’t avoid looking at”. Yellow is “playful”, pink is “discrete”, and gold is “sophisticated”. If you’re hoping to reach a diverse crowd, go with rosy tones; “this palette reaches out and embraces many different cultures”. Choosing a poorly judged color combination can alienate consumers, but the right palette will help your flyer to convert into sales. If you’re looking for a classic, tried and tested color combination, use pastel colors; they are a natural application of our lifestyles and thought processes. Choose your color carefully, and you’ll be in control of your mood.

Connect to Digital

Use QR codes, coupons or tools like GizThis to connect your flyers to the digital world

Print should not be seen as the enemy of digital marketing. In fact, quite the opposite – it’s a strategy to increase sales through digital engagement. The most effective marketing campaigns are those in which your print and digital media are carefully coordinated, such that they reinforce one another, and mutually develop a consistent brand image. Printed flyers are a great way to drive your audience back online, and make them engage with your digital content. When designing your flyer, remember to include Facebook and Twitter links, so as to promote your social media presence. If you want to be really tech savvy, take this one step further using a tool like GizThis for iOS or Android, or digital coupons. That way your flyer can link to all kinds of exclusive content: personalized videos, free downloads, free WiFi, online discounts, voucher codes, games, maps, surveys and websites. Imagine the experience your consumer will go through: one minute they’re holding a simple, tactile flyer, the next they’re exploring a virtual world of endless possibilities. GizThis is also a great way of tracking the return on investment (ROI) of flyers. In the past, it was impossible to measure the success of flyers quantifiably, but by tracking consumer engagement through GizThis, suddenly you gain access to a whole heap of market information that’s incredibly useful in assessing the effectiveness of your marketing campaign. Connecting your flyer to your digital content is an essential part of your design.

Call to Action

Add a call-to-action to convert readers into customers

Perhaps one of the most basic but essential flyer design tips is to remember that you’re not handing out flyers for no reason. You’re handing them out because you want something in return. In order to get something from your customers, you need a ‘call to action’. This can be a command, imperative or directive that influences the reader to not only take the information on board, but to act on it. Remember, a flyer means nothing if it doesn’t inspire your audience to act. Questions, temptations and suggestions are all ways of subtly asking someone to engage. A classic call to action is the phrase ”order now”, or “why not go online?”. You should aim to direct your customer towards a very specific action, and encourage them to act immediately. As such, incentives and discounts are generally helpful in enticing people to engage. Think about using more question marks, and get creative when it comes to slogans and phrases. Be bold, but keep it innocuous. People don’t like being told what to do, so you need to make them want to act – above all, your flyer design should be so enticing that they feel they can’t afford not to.


A well-designed and quality printed flyer, by Asset Print  is a truly effective way to promote your business. By following our flyer design tips and combining well-made flyers with efficient street teams, on ground marketing campaigns, and a carefully coordinated digital presence, you could reach whole new audiences, as well as consolidating existing ones. Remember that first and foremost, every flyer design needs to prioritize functionality; if it reads clearly, and packs in the content, then you’re off to a good start. After that, design is everything – choose your colors carefully, balance your composition, and keep it minimal. The most successful flyers are the most enticing. The longer the viewer holds it in their hand, the more lasting and meaningful the impression. By creating beautiful designs, and using flyering as part of a considered marketing campaign, the possibilities for promotion are endless.


Article source: https://www.chilliprinting.com/Online-Printing-Blog/flyer-design-tips/


Label Design and Packaging Trends for 2019

If your brand has spent the past few years employing an unchanging label design, it may be time to consider the new packaging trends that have sprung up and make 2019 the year for a visual makeover. Even if you have committed to a redesign relatively recently, it’s worth determining the overall direction of the packaging space. Cutting-edge concepts could help your products stand out on store shelves, winning over shoppers in the new year.

The following are four labeling trends worth noting and potentially using in 2019:

  1. Sustainability will sell: According to branding firm Jam&Co, consumers are interested in reducing their waste. Companies that employ recycled materials in their labels, or focus on packages that can be reused will have an advantage in perception over brands that are more wasteful. The design firm emphasized that even a small change such as using thinner materials or otherwise making packages smaller can have a positive connotation in the present, earth-friendly era.
  2. Dual-tone simplicity has potential: As creative network 99 Designs pointed out, brands are using simplified visual palates to make shoppers take an interest in their products. This may mean draining the color from labels and employing just black and white. The striking contrast between those two hues creates a “powerful and incredibly versatile dialogue,” according to 99 Designs. On crowded shelves, brands can stand out by cutting out all extraneous design elements and making this elegant combination work for them.
  3. Packages may tie in with influencer marketing: Since labeling is a type of advertising, it makes sense for your brand to consider how your packages fit into your overall ad strategy. Jam&Co reported that with influencer marketing on the rise, companies can and should consider how their products will look when featured in photos and videos posted by popular personalities. Today’s labels should look great during a filmed unboxing.
  4. Companies will look backwards: When your brand is looking for design inspiration, it may pay to look back a few decades. Vintage looks are fashionable, and 99 Designs reported this trend will continue in 2019. People who want authenticity in the products they buy are attracted to labels that look and feel old fashioned, which may influence your choice of font, imagery, material and finish.

Label packaging design in 2019 will remain an essential part of overall marketing, and one worth focusing on. Working with a specialized printing partner such as Asset Print for your business label printing can give your brand a boost to excel through the year with confidence.

Article source: https://printperfection.postach.io/post/label-design-and-packaging-trends-for-2019


Gallery Walls: Tips To Get You Started

It’s a design dilemma — how to make a feature of a wall now feature walls have fallen out of favour? Artfully hang some pictures on it and call it a gallery wall.

A gallery wall designed by Elicyon interior design studio for the Chilterns Place development in Marylebone, London

A gallery wall designed by Elicyon interior design studio for the Chilterns Place development in Marylebone, London
Loosely defined as a collection of artwork — paintings, prints, photos, even maps or typography — framed and grouped for maximum impact, it’s a far more personal way to put your own stamp on a room than pasting up some bold wallpaper. It’s more flexible, too — a new look can be as simple as popping new pictures in the frames or, with the latest repositionable prints, moving them around at will. Another great look is making use of canvas printing to fill your wall with stunning looking photos or images of your choice! If you want to know more about various types of prints available – visit Asset Print’s website or read their blogs.

Small businesses need to sponsor themselves first

While no business doubts the value of maximizing exposure for their logo or message, many are overlooking very low-cost opportunities to do just that. Before looking for small business advertising and sponsorship options with outside sources, doesn’t it make sense to brand and sponsor yourself as effectively as possible?


I believe that a simple sticker marketing campaign is the most underrated and overlooked marketing tool in the world. In my book that gives small business advertising tips, Stick This!, I reviewed some of the different distribution techniques for sticker marketing campaigns. The lowest risk and lowest cost method is called “Place and Promote”.


Place and Promote sticker distribution is about claiming real estate – placing promotional vinyl stickers, like our custom die cut decals, everywhere a business owns or controls (even if temporarily). This small business advertising tip is one of the easiest ways to build brand awareness and stay connected to customers.


Obvious examples of Place and Promote sticker marketing campaigns include branding company vehicles and product labeling, but it goes much deeper than that. There is also signage, package labeling, equipment and tools, and all equipment and products that businesses come into contact with in their sales and service cycles.

These four questions from my alternative small business advertising book will help any business quickly assess whether they are effectively taking advantage of a Place and Promote Sticker Marketing Campaign.


  1. Do you have your company logo and contact info (and perhaps slogan and services) on every company owned vehicle and piece of equipment?
  2. Do you tag or subtly add a bit of your identity (logo) to all paperwork, shipping boxes, and every product you sell or service?
  3. What additional items and locations (real estate) may be available for tagging with stickers or labels? Spend some time making a list of anything/everything that could be stickered – paper cups, bathroom mirrors, employee vehicles, a friend’s business, a customers vacuum (if you are a carpet cleaner), etc.
  4. Does your sticker add to, or detract from, the perceived value of the product, equipment or item it is stuck on (or you plan to stick it on)? Is the presentation clean and in keeping with the company identity you want to present? Does it serve to help the customer or viewer, or does it clutter, cheapen, distract or oversell? If you are not sure, ask for opinions from trusted sources – often a different perspective is valuable. Strong designs are essential.


Get your business noticed with promotional vinyl stickers from Asset Print.


Article source: https://fromhelveticatoprint.weebly.com/blog/small-businesses-need-to-sponsor-themselves-first

Reading Online Vs Print:

Print is not dead. Do consumers prefer the best printing Cape Town has to offer, or just reading from their devices.

The research is based around consumer preferences for reading information and how they feel they take on information best. If you are planning your next big marketing campaign, it is well worth understanding these consumer preferences to make the most of your budget.

As we discussed in a previous article, you can integrate print with a digital campaign to direct traffic to your site or pull customers back to your store.

Using digital channels alone might lead to missed opportunities. Not only because of the restriction on audience location or frequency of Internet use, but because they may not retain the information as well.

When online, we are constantly bombarded with adverts. The little pop up ones, the flashy ones, the ones in the revolving banners, a lot of the time they just fade into the background. 54% of people pay more attention to adverts in print, so when 85% of people sort and read their snail mail everyday there is a real opportunity to get your message across with a Direct Mail campaign.

Putting a physical message in front of your audience has real benefits. You have a far higher chance of the advert remaining in the persons home and them coming across it again or putting it aside for the future. Either way, 84% of people said they retain information better when they read printed words so you are more likely to see a return on investment through printed documents.

You can create an effective flyer or postcard to get a specific message across, like a promotion or event. With internet marketing budgets rising and robots clicking adverts, there is doubt in the industry of the reliability of online adverts. Create an effective flyer using these design tips and you can always include a QR or promotion code to track your return on investment.

You shouldn’t fear that people will view your business as environmentally carefree, 71% of consumers understand that paper is recyclable and is a sustainable source if managed effectively.

If this is still a concern, you should consider printing on recyceld paper. Asset Print offers this, while many other printing companies do not.

And as 87% of people think companies switch to electronic marketing to save money, not the environment, you may be better off holding alternative environmental credentials.

Print advertising provides a brand with tangibility. Buying online can be daunting and requires a degree of trust as there is often no way of being sure the business is genuine. Having printed marketing materials bridges that gap to the physical shop, helping cement an idea of permanence and reliability.

Ultimately 78% of people said they prefer reading on paper. That speaks volumes. It might be because reading on a screen is tiring on the eyes, it might be because of all the flashing distractions so often seen on our smartphones or computers.

It is important to utilise all the channels however, connecting with your audience on as many platforms as you can will increase brand awareness and develop your customer touch-points.


Article source: https://www.blog.print-print.co.uk/reading-online-vs-print-consumer-preferences/